Every step in making a KeoK’jay product is carefully considered with the customer and the environment in mind, from design, to materials, to production, to packaging. Each piece is made to be comfortable, useful, fashionable, washable, and to be well-loved. The designs are deeply inspired by Cambodia, and are created by the design team side by side with the producers. However, they make a departure from traditional handicrafts in an effort to represent Cambodia yet bridge the gap that often exists between fashion and fair trade.